People are increasingly seeing their roles as pet parents rather than pet owners, and this has had a huge impact on the evolution of Pet Food. They want products with more natural ingredients, formulations and textures they approve of. Just like human food, packaging needs to deliver freshness and convenience while promoting sustainability. Humanization is the core driving force for the development of the pet treat market.
(1) Health-focused functional Pet Snacks that provide specific benefits Niche-specific products, including age-specific snacks, immune-boosting formulas, and snacks that support digestive health, are in high demand. As a result, treats that include omega-3 fatty acids, probiotics, and ancient grains are increasingly popular with pet owners. There has been tremendous growth in Nutritious Pet Food, treats that offer a specific benefit beyond simple enjoyment. Pets with hip problems will want a food that contains glucosamine and chondroitin. If your pet has some digestive issues, then you'll want a food that includes probiotics and sweet potatoes. If your pet has dental health, you want a treat that is shaped and formed in a way that will help clean your pet's teeth. (2) Pet Zero for clean label ingredients and sustainability Consumer demand for clean-label ingredients has driven recipes free of artificial colours, flavors or preservatives and fillers such as corn, wheat and soy. In addition to products that are certified USDA organic, it has sparked interest in natural "superfood" ingredients such as sweet potatoes, blueberries, cranberries and flaxseed.
(3) Wide variety of innovative pet treats Consumers are responding well to innovations in the pet treats category, with a wide variety of innovative pet treats to choose from. In the first six months of 2021 alone, dozens of brands have launched a new range of pet treats, gift boxes and supplements. Fresh Pet Food already has a number of functional treats with joint health, immune support, skin health and anxiety relief benefits. Ingredients such as superfoods, antioxidants, CBD and collagen are flourishing and reflecting human health trends. (4) Other pet treats Other major trends include smaller snacks with fewer calories and the use of a variety of protein sources, such as wild boar, crocodile and insects. Pet food and treat processors are also adopting more sophisticated production methods, technologies to achieve consistent texture and palatability of treats. For example, snacks are baked, extruded, injected, freeze-dried and dehydrated. In addition, pet owners can also make snacks for their pets by checking recipes and baking at home.
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